Branding, packaging, signage

I have been working with Norse since their very early stage development. Norse approached me to create brand concepts and a brand strategy, including brand feel, logo, copy, and roll-out in collaboration with the family-run team. I moved around the concepts of Norse mythology, slow-process artisanal brewing, viking concepts, and Norse Celtic art. Eventually encompassing a modern look with traditional patterns, around a clean minimalistic visual identity, expanding on familiar Norse preconceptions and forming an individual modern approach to the interpretation.